Troubleshooting and FAQ
Why can’t I find a screen or action to add to my journey?
Journeys only use real data. The screen or action hasn’t appeared in any session. You can change the time period to beyond 7 days, to capture a wider range of data.
How are conversion rates in my journey calculated?
By default, Adora measures the relative conversion rate between consecutive steps in a journey, rather than the absolute conversion rate from the starting point. This means each conversion rate shows: “Of the users who reached Step X, what percentage made it to Step Y?” rather than “Of all users who started the journey, what percentage made it to Step Y?” As a result, conversion rates can increase later in the journey. This typically happens when users who drop off early are less engaged, leaving a more committed audience as the journey progresses. Each step’s conversion rate is calculated from a smaller, more filtered pool of users.
Example: If 1,000 users start your journey, 400 reach Step 2 (40% conversion), and 300 of those 400 reach Step 3, the Step 2→3 conversion rate would show as 75%—higher than the initial 40%.
Why do my conversion rates add up to more than 100%?
Users can take multiple paths in the same session. If a user goes from A → B, then later returns to A and goes to A → C, they’re counted in both conversion rates. This means the same user can contribute to multiple paths, causing the total to exceed 100%. Additionally, if you’re using “Anywhere” journeys (which track whether users eventually reach a screen, regardless of steps in between), users have more opportunities to loop back and trigger multiple paths.
Why is my Journey not discoverable by my team mates?
Journeys are private by default. Use the Share menu to make them discoverable.
How does the size slider work?
The size slider controls how many paths your journey shows. Adora ranks every path between your start and end points by how many users took it, then displays the top paths — the slider sets how many of those top paths appear. At the minimum (1), you see only the single most common path. Each step up adds the next most common path.
Because a longer path can never have more users than the shorter path it extends, the top-ranked paths tend to be the shortest, most direct routes. That’s why low slider values often show few or no forks.
A fork only appears when two of the displayed paths share the same earlier steps and then split. For example, with a journey from Home to Screens:
Slider at 1: Home → Screens (the single most common path)
Slider at 2: adds Home → Home subscreen → Screens
Slider at 3: adds Home → Home subscreen → Home subscreen → Screens — a fork appears here, because this path and the one before it share the same start and diverge later
Slider at 4: adds Home → Insights detail → Screens
So if you’re seeing fewer forks than expected, it’s usually because the top few paths are short and direct — that’s expected, not a bug. Increase the size slider to reveal more (and longer) paths, which surfaces more forks.